We need to reserve hotel rooms like we reserve airline seats

The Trivago television ad says that if we use their website we will find the identical room at the best price.  But it is not necessarily the full truth.  We aren't getting the "identical room" but are getting the same "class" of room.  We all know that there are very few actual truly identical rooms.  Some rooms are a little closer to the elevator, some are a little further from the noisy ice machine.  Some units have good views, others may have views that are partially blocked by trees, etc. Some units are near the dumpster that gets emptied at 6AM, while another is near the parking lot or pool.  We have found when we've used discount sites such as Groupon to reserve rooms, we may get the same "class" of room, but typically in a location within the hotel that is somewhat less desirable. Hotels know the individual value of their rooms.  But when we reserve a room, we are only renting a certain type of room.  The hotel reserves the right to move us around to any room within that class.
When we now reserve a flight, we get a certain seat on that flight.  The airlines also recognize that each seat has a different value.  Center seats are less valuable than aisle or window seats.  Bulkhead or exit row seats are so desirable that the airlines charge extra for those seats.  Most airline seats are sold "non-refundable." -- and to exchange flights we have to pay a fee.  Hotels now have non-refundable reservations, but we cannot select our room.  There is no price differential between a room that is next to a noisy elevator or one at the quiet end of the hallway.