Instead, most manufacturers simply changed to an RFID tag that consists of the equivalent of a bar code plus a serial number. If a legitimate user of the RFID number wanted to "use" the number, they could simply log on to the manufacturer's web site and search for the information related to the number they collected from the RFID tag. The user would have to register with the manufacturer or retailer, and would be using an SSL-encrypted connection to the manufacturer. This transaction could happen in milliseconds, so as far as the user would be concerned he would be obtaining all of the necessary information with no delay.
Now, it turns out, credit and debit cards seem to be making the same mistake and are including all sorts of information on the RFID tag imbedded in the cards. It isn't clear to me why that information needs to be in the card. One long, complicated serial number that a registered merchant could electronically transmit to the bank would certainly be adequate. Because of the approach they took, now users of the card are at risk of "electronic pickpockets."